Fruit and Vegetables & Farm Shops

Four Seasons Farm Shop and Florist

Four seasons farm shop and florist in Tenby is owned by Hugh Scale, who grows a great deal of his own vegetables at his nearby nursery, and sources as much other produce as he can from Pembrokeshire and the UK. Four Seasons was the first shop to adopt our traffic light system, whereby shoppers can see at a glance exactly where their produce is grown. To find out more about Four Seasons, please go to their facebook page.

“We are delighted to be the first shop to trial this system,” said Hugh. “I think it is great, because about 80% of all of our fruit and veg is grown in the UK and this will help to highlight where everything is sourced from for our customers.”

Spotty Dog Farm Shop

Spotty Dog Farm Shop in Rowde, Wiltshire is owned by Kerry Davies. The farm shop serves the local community with a range of delicious foods, and even provides home deliveries. Their customers repeatedly express how much they want to support local and buy locally grown, reared, sourced and produced products. This includes fresh, local milk from a new milk vending machine, supplied by Moo2Yoo. To find out more about Spotty Dog Farm Shop, head to their website.

Customers like to know where their food is coming from and who made it, and we are very proud to be able to tell them,” says Kerry. “We are really excited about being the first Seasonarian Farm Shop partner in England. The new labelling will make it immediately clear which products have been sourced locally and which are in season, enabling customers to make informed choices about what they choose to buy.” 

Rawston Farm Shop

Rawston Farm Butchery and Shop was set up by Barbara Cossins, who also runs The Langton Arms pub. The farm shop carries an impressive array of local produce, such as the meat which is supplied by Barbara herself to both her shop and pub. The butchery also supplies meat throughout Dorset to shops, pubs, and restaurants. Barbara is so passionate about local food she has produced her own branded label and awards scheme; Love Local – Trust Local. Her shop is well worth a visit, and shopping there you know you will find some of the best produce that Dorset has to offer. To find out more about Rawston Butchery and Farm Shop, please visit their website.

“We are delighted to be the first shop to trial this system,” said Hugh. “I think it is great, because about 80% of all of our fruit and veg is grown in the UK and this will help to highlight where everything is sourced from for our customers.”

The Paddock Farm Shop

Ann Marie this week runs Farmers Food at home and The Paddock Farm Shop near Mathry in Wales. The Paddock Farm Shop is a recent addition to her jam and chutney business, which is based on a small holding with poly tunnels. Here, Anne Marie grows a range of produce that is sold in the farm shop and used as ingredients for her jams and chutneys. So you really can’t get much more seasonal and local than this! To find out more about Farmers Food at Home and The Paddock Farm Shop, please go to their website.

Priory Farm Shop

The Priory Farm Shop is a family run business in Tenby, Wales. Priory Farm Shop joined the Seasonarians in 2020, a difficult time for many small businesses during the height of a global pandemic. Selling local and seasonal produce has encouraged customers and local support to the Priory Farm Shop, and helped them remain positive throughout uncertain and ever changing rules and restrictions. Their aspirations of growing their own business while supporting other local businesses fits perfectly with the Seasonarians mission to bring together those with the aim of encouraging local, seasonal, and sustainable eating. To find out more about The Priory Farm Shop, please go to their Facebook page.

Happy Planet Green Store

Happy Planet Green Store in Narberth is a zero-waste shop that joined us in 2020. As well as giving customers the opportunity to do their plastic free shopping, Happy Planet sells organically grown fruit and vegetables, most of which are grown locally. Happy Planet were keen to join our mission to encourage local, seasonal, and sustainable eating, and have been successfully using our traffic light labelling system since 2020 in both of their stores, Cardigan and Narberth. To find out more about Happy Planet Green Store, please go to their website.


Wisebuys is a family run business with two stores in the heart of Pembrokeshire. As well as supporting local growers, Wisebuys have a wide range of produce, including coffees, oils, artisan Welsh cheeses, and olives, alongside a range of seasonal fruit and vegetables. Wisebuys also joined the Seasonarians movement in 2020, reporting that customers found the traffic light labelling system to be a simple, helpful way of determining where their produce was coming from. To find out more about Wisebuys, please head to their website.

Below is a map of the wonderful shops that have installed the Seasonarians traffic light labelling system. Don’t forget to zoom in! Several of the shops are located within the same areas.


If you are interested in our labelling system, we would love to hear from you! You can contact us through our Facebook and Instagram pages, or by emailing

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